COVER x CHALLENGER “Challenge or Bust”

July 27 2017

Cover  has extended its joint venture with Japanese Lifestyle Clothing, CHALLENGER for a set of limited merchandises ranging from apparel to accessories. The range is designed and hand drew by CHALLENGER's designer, Satoru Taguchi. He used the graphics of Chinese Mythical Symbols - Tiger and Dragon to express the corresponding position and courageous in between these two label store, COVER and CHALLENGER where we stand on the East and West of Asia.

Taguchi said, "I desire whoever wear our project, who has the same strength of Tiger and Dragon to meet with their challenge." Furthermore, the message on graphics shown "I had only two ways home, challenge or bust", he has also said a CHALLENGER is always challenging now and forever, and there would be no success if you stop challenging. In conjunction, Cover would be hosting the "BANDANALYZE by CHALLENGER" the first ever exhibition outside from Japan. The exhibition will be showcasing over 20 bandana designs that define the label since the year of its establishment. never before seen in Malaysia.
 The event would be held in Cover, Sunway Pyramid from 28th to 30th July, 2017, 10am to 10pm. COVER x CHALLENGER “CHALLENGE OR BUST” Collection is available from 28th July 2017 in COVER and only.