adidas Originals Presents "No Time to Think" CampaignJune 14 2017
adidas Originals celebrates the Campus sneaker in a new campaign inspired by New York’s downtown scene in the early ’90s. Originally introduced as a basketball sneaker in the 1980s, the Campus also gained a cult following off the courts and was adopted by New York’s new creative scene. The “No Time to Think” campaign, shot by Kenneth Capello, builds on that history with a new creative crowd and an update for 2017, with Blondey McCoy, Na-Kel Smith, Tavia Bonetti and Tiffany Lighty introduced as the new faces of the Campus silhouette.
A court icon that has stood the test of time, the Campus has maintained a place in sports, fashion and pop culture since the silhouette debuted in 1978.